Trends in biotechnology: Implications for the pharmaceutical industry

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 2, Issue 4, 2002, Pages 345-348

  Löffler, Alicia ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

and personalised medicine; biotechnology; business; history; pharmacogenomics

Indexed keywords

EID: 84990323788     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040092     Document Type: Article

References (3)

1. Enriquez J. Goldberg R. (2000) ‘Transforming life, transforming business: the life science revolution’, Harvard Business Review, Harvard Business School Publishing, Cambridge, MA, March 1.
2. Hood Leroy (2001) ‘Genomics in the information age’, BIO 2001, San Diego, June 25.
3. Oliver J. (2000) The Coming Biotech Age: The Business of Bio-Materials. McGraw Hill, New York.