Value exchange as the foundation stone of relationship marketing

Marketing Theory

Volumn 3, Issue 1, 2003, Pages 175-177

  Wilson, David T ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84990321059     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593103003001012     Document Type: Article

References (1)

1. Homans, George C. (1961) Social Behavior: Its Elementary Forms. New York: Harcourt Brace & World.