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Strategic Management Journal

Volumn 16, Issue 1, 1995, Pages 5-14

The dominant logic: Retrospective and extension

(2) Bettis, Richard A a Prahalad, C K b

a UNIVERSITY OF NORTH CAROLINA (United States)

b UNIVERSITY OF MICHIGAN (United States)

Author keywords

cognition and strategic management; complexity in organizations; Strategic change

Indexed keywords

EID: 84989061243 PISSN: 01432095 EISSN: 10970266 Source Type: Journal
DOI: 10.1002/smj.4250160104 Document Type: Article

Times cited : (826)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.