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Strategic Management Journal

Volumn 6, Issue 1, 1985, Pages 75-86

Competitors' responses to easily imitated new products—exploring commercial banking product introductions

(3) MacMillan, Ian a McCaffery, Mary Lynn b Van Wijk, Gilles c

a NEW YORK UNIVERSITY (United States)

b Citibank (United States)

c Howard Hughes Medical Institute (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84989052741 PISSN: 01432095 EISSN: 10970266 Source Type: Journal
DOI: 10.1002/smj.4250060106 Document Type: Article

Times cited : (178)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.