The Mediated Transparent Society

Corporate Reputation Review

Volumn 4, Issue 3, 2001, Pages 235-251

  Backer, L ^a  

^a Department of International Economics and Management   (Denmark)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 84987803641     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540146     Document Type: Article

References (0)