A conceptual model of the impact of advertising on service employees

Psychology & Marketing

Volumn 8, Issue 3, 1991, Pages 215-237

  Wolfinbarger, Mary Finley ^a   Gilly, Mary C ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986850837     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.4220080306     Document Type: Article

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