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Volumn 30, Issue 1, 1994, Pages 28-38

Influences on Industrial Buyers’ Choice of Products: Effects of Product Application, Product Type, and Buying Environment

(1)  Kauffman, Ralph G a  

a NONE

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EID: 84986849028     PISSN: 10556001     EISSN: 1745493X     Source Type: Journal    
DOI: 10.1111/j.1745-493X.1994.tb00187.x     Document Type: Article
Times cited : (14)

References (13)
  • 1
    • 84986805529 scopus 로고
    • ( Boston:, Allyn and Bacon, ; Frederick E. Webster, Jr., and Yoram Wind, Organizational Buying Behavior, Englewood Cliffs, N.J.: Prentice‐Hall, 1982), pp. 28–39; Jagdish N. Sheth, “A Model of Industrial Buyer Behavior,”Journal of Marketing, vol. 37 (October 1973), pp. 50–56; Jean‐Marie Choffray and Gary L. Lilien, “Industrial Market Segmentation by the Structure of the Purchasing Process,”Industrial Marketing Management, vol. 9 (1980), pp. 331–42
    • (1967) Industrial Buying Behavior and Creative Marketing , pp. 11-21
    • Patrick1    Faris2    Wind3
  • 2
    • 0001545063 scopus 로고
    • Experimental Study of Industrial Buyer Behavior
    • Lowell E. Crow, Richard W. Olshavsky and John O. Summers, “Industrial Buyers' Choice Strategies,”Journal of Marketing Research, vol. 17 (February 1980), pp. 34–44
    • (1971) Journal of Marketing Research , vol.8 , pp. 329-334
    • Richard, N.1    Cardozo2    James, W.3    Cagley4
  • 4
    • 0002795009 scopus 로고
    • Difference in Attribute Importance for Different Industrial Products
    • Lehmann and O'Shaughnessy “Decision Criteria Used in Buying Different Categories of Products,”Journal of Purchasing and Materials Management, vol. 17 (Spring 1982), pp. 9–14; Morry Ghingold, “Testing the ‘Buygrid’ Buying Process Model,” Journal of Purchasing and Materials Management, vol. 22 (1987), pp. 30–36
    • (1974) Journal of Marketing , vol.38 , pp. 36-42
    • Donald, R.1    Lehmann2    O'Shaughnessy3
  • 6
    • 77955987832 scopus 로고
    • “Conjoint Analysis in Consumer Research: Issues and Outlook,” Journal of Consumer Research, (September 1978), pp., ; Green and Srinivasan, “Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice,” Journal of Marketing, vol. 54 (October 1990), pp. 3–19
    • (1991) , vol.5 , pp. 103-123
    • Green1    Srinivasan, V.2
  • 8
    • 0000328182 scopus 로고
    • An Investigation of the Relationship Between Beliefs About an Object and the Attitude Toward the Object
    • (1963) Human Relations , vol.16 , pp. 233-240
    • Martin1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.