Hispanic coupon usage: The impact of strong and weak ethnic identification

Psychology & Marketing

Volumn 9, Issue 6, 1992, Pages 501-510

  Donthu, Naveen ^a   Cherian, Joseph ^b  

^a GEORGIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986845603     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.4220090607     Document Type: Article

References (15)

1. The Hispanic market: Getting down to cases
2. Acculturation as varieties of adaption
3. The intensity of ethnic affiliation: A study of the sociology of Hispanic consumption
4. Retailers target ethnic consumers
5. Group's pride cuts into coupon usage (Hispanic Market)
6. Consider side‐by‐side research for Hispanics and non‐Hispanics
7. American Jewish ethnicity: Its relationship to some selected aspects of consumer behavior
8. Barriers to coupon use: A view from the Bodega
9. Hispanics: Race, class, and ethnicity
10. The Hispanics
11. No habla Espanol
12. The role of values in public opinion research
13. Hispanics are hot
14. Reaching the burgeoning Hispanic market
15. Attitudes toward marketing practices: The effects of ethnic identification