A study of measuring influence of advertising and forecasting cigarette sales

Managerial and Decision Economics

Volumn 5, Issue 4, 1984, Pages 213-218

  Yucelt, Ugur ^a   Kaynak, Erdener ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b MOUNT SAINT VINCENT UNIVERSITY   (Canada)

Author keywords

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Indexed keywords

EID: 84986804715     PISSN: 01436570     EISSN: 10991468     Source Type: Journal    
DOI: 10.1002/mde.4090050405     Document Type: Article

References (17)

1. An econometric analysis of the effects of generic advertising on the demand for tea in the U.S
2. A simultaneous equation regression analysis of sales and advertising
3. Multivariate analysis of sales response of competing brands to advertising
4. A micromodelling approach to investigate the advertising–sales relationship
5. Economtric measurement of the duration of advertising effect on sales
6. Aggregate advertising model: a state at art
7. Sales and advertising of lettuce
8. Advertising without supply control: some implications of a study of the advertising of oranges
9. Economics of scale in advertising beer and cigarettes
10. The demand curve for cigarettes
11. The shape of the advertising response function