메뉴 건너뛰기




Volumn 10, Issue , 2016, Pages 34-45

The influence of sweet positioning on shelves on consumer perception

Author keywords

Consumer perception; Eye tracking; Shelves; Sweet positioning

Indexed keywords


EID: 84986316090     PISSN: 22142894     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.fpsl.2016.09.001     Document Type: Article
Times cited : (10)

References (11)
  • 1
    • 84986246477 scopus 로고    scopus 로고
    • Češi a reklama v roce. (2014). Praha: PPM FACTUM, Accessed 17.02.15.
    • Češi a reklama v roce. (2014). Praha: PPM FACTUM, http://www.factum.cz/550_cesi-a-reklama-v-roce-2014/ Accessed 17.02.15.
  • 2
    • 70449433922 scopus 로고    scopus 로고
    • Does in-store marketing work?: Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
    • [Accessed 17.08.15]
    • Chandon, P.J., Hutchinson, W., Bradlow, E.T., Young, S.H., Does in-store marketing work?: Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase. Journal of Marketing 73/6 (2009), 1–17 [Accessed 17.08.15] http://journals.ama.org/toc/jmkg/73/6.
    • (2009) Journal of Marketing , vol.73 , Issue.6 , pp. 1-17
    • Chandon, P.J.1    Hutchinson, W.2    Bradlow, E.T.3    Young, S.H.4
  • 3
    • 84903287619 scopus 로고    scopus 로고
    • Reklama, propagace a marketingová komunikace
    • 1st ed. Computer Press Brno
    • Clow, K.E., Baak, D., Reklama, propagace a marketingová komunikace. 1st ed., 2008, Computer Press, Brno.
    • (2008)
    • Clow, K.E.1    Baak, D.2
  • 4
    • 84888459333 scopus 로고    scopus 로고
    • Marketingová komunikace: jak komunikovat na našem trhu
    • 1st ed. Grada Praha [ISBN 978-80-247-3541-2]
    • Karlicek, M., Kral, P., Marketingová komunikace: jak komunikovat na našem trhu. 1st ed., 2011, Grada, Praha [ISBN 978-80-247-3541-2].
    • (2011)
    • Karlicek, M.1    Kral, P.2
  • 5
    • 47649102340 scopus 로고    scopus 로고
    • Spotřební chování a marketing
    • 1st ed. Grada Praha
    • Koudelka, J., Spotřební chování a marketing. 1st ed., 1997, Grada, Praha.
    • (1997)
    • Koudelka, J.1
  • 6
    • 84986244585 scopus 로고    scopus 로고
    • POPAI CENTRAL EUROPE. () Praha: POPAI Central Europe. Accessed 15.02.14.
    • POPAI CENTRAL EUROPE. (2010) Sjednocená typologie POP/POS médií v maloobchodě. Praha: POPAI Central Europe. http://www.popai.cz/UlozitSoubor.aspx?typ=01&id=90/ Accessed 15.02.14.
    • (2010) Sjednocená typologie POP/POS médií v maloobchodě.
  • 7
    • 84986256116 scopus 로고    scopus 로고
    • PPM FACTUM (2013). Postoj české veřejnosti k reklamě. Praha: PPM FACTUM. Accessed 15.05.15.
    • PPM FACTUM (2013). Postoj české veřejnosti k reklamě. Praha: PPM FACTUM. http://www.factum.cz/525_postoj-ceske-verejnosti-k-reklame/ Accessed 15.05.15.
  • 8
    • 84986277142 scopus 로고    scopus 로고
    • Eye tracking provides objective measurements in shopper study
    • Centre for Retailing, Stockholm School of Economics. [Accessed 30.03.14]
    • Tobii, Eye tracking provides objective measurements in shopper study. 2013, Centre for Retailing, Stockholm School of Economics. [Accessed 30.03.14] http://www.tobii.com/en/eye-tracking-research/global/library/customer-cases/packaging-design-shopper-research/.
    • (2013)
    • Tobii1
  • 9
    • 84903286607 scopus 로고    scopus 로고
    • Chování zákazníka: jak odkrýt tajemství černé skříňky
    • 1st ed. Grada Praha
    • Vysekalova, J., Chování zákazníka: jak odkrýt tajemství černé skříňky. 1st ed., 2011, Grada, Praha.
    • (2011)
    • Vysekalova, J.1
  • 10
    • 84986270252 scopus 로고    scopus 로고
    • How to make packaging and point-of-sale work together
    • [Accessed 29.03.14]
    • Young, S., How to make packaging and point-of-sale work together. Perception Research Services International, 2012 [Accessed 29.03.14] http://www.prsresearch.com/prs-insights/article/how-to-make-packaging-and-point-of-sale-work-together/.
    • (2012) Perception Research Services International
    • Young, S.1
  • 11
    • 84986276271 scopus 로고    scopus 로고
    • Bringing eye-tracking to the store
    • [Accessed 29.03.14]
    • Young, S., Bringing eye-tracking to the store. Perception Research Services International, 2014 [Accessed 29.03.14] http://www.prsresearch.com/prs-insights/article/bringing-eye-tracking-to-the-store/.
    • (2014) Perception Research Services International
    • Young, S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.