Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising

Psychology & Marketing

Volumn 7, Issue 3, 1990, Pages 195-214

  Andrews, J Craig ^a   Shimp, Terence A ^b  

^a MARQUETTE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986303835     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.4220070305     Document Type: Article

References (26)

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6. Attitude change or attitude formation? An unanswered question
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9. Research by convenience
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11. Does attitude toward the ad affect brand attitude under a brand evaluation set?
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