Critical competitive methods, generic strategies, and firm performance

International Journal of Bank Marketing

Volumn 22, Issue 1, 2004, Pages 43-64

  Powers, Thomas L ^a   Hahn, William ^b  

^a UNIVERSITY OF ALABAMA AT BIRMINGHAM   (United States)

^b Southeastern University   (United States)

Author keywords

Banking; Competitive strategy; Organizational performance

Indexed keywords

EID: 84986180667     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320410514924     Document Type: Article

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