Marketing ethics: a comparison between services and other marketing professionals

Journal of Services Marketing

Volumn 11, Issue 6, 1997, Pages 409-426

  Rao, C P ^a   Singhapakdi, Snusorn ^a  

^a OLD DOMINION UNIVERSITY   (United States)

Author keywords

Codes of practice; Corporate culture; Ethics; Services marketing

Indexed keywords

EID: 84986180577     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049710187509     Document Type: Article

References (38)

1. Armstrong, J.S. and Overton, T.S. (1977), “Estimating non-response bias in mail surveys, ” Journal of Marketing Research, Vol. 14, August, pp. 396-402.
2. Berry, L.L. (1992), “Improving America's service, ” Marketing Management, Vol. 1 No. 3, pp. 29-38.
3. Berry, L.L. (1995), “Relationship marketing of services - growing interest, emerging perspectives, ” Journal of the Academy of Marketing Science, Vol. 23, Fall, pp. 236-45.
4. Bitner, M.J. (1995), “Building service relationship: it's all about promises, ” Journal of the Academy of Marketing Science, Vol. 23, Fall, pp. 246-51.
5. Bloom, P. (1984), “Effective marketing for professional services, ” Harvard Business Review, September-October, pp. 102-10.
6. Chonko, L.B. and Hunt, S.D. (1985), “Ethics and marketing management: an empirical examination, ” Journal of Business Research, Vol. 13, pp. 339-59.
7. Crosby, L.A., Evans, K. and Cowles, D. (1990), “Relationship quality in services selling: an interpersonal influence perspective, ” Journal of Marketing, Vol. 54, July, pp. 68-81.
8. Dornoff, R.J. and Tankersley, C.B. (1975), “Perceptual differences in market transactions: a source of consumer frustration, ” Journal of Consumer Affairs, Vol. 9, pp. 97-103.
9. Dubinsky, A.J. and Rudelius, W. (1980), “Selling techniques for industrial products and services: are they different?, ” Journal of Personal Selling & Sales Management, Fall/Winter, pp. 65-75.
10. Dubinsky, A.J., Ingram, T.N. and Rudelius, W. (1985), “Ethics in industrial setting: how product and service salespeople compare, ” Journal of the Academy of Marketing Science, Vol. 13, Winter, pp. 160-70.
11. The Economist(1995), “Dusting the opposition, ” April 29, pp. 71-2.
12. Ferrell, O.C. and Gresham, L.G. (1985), “A contingency framework for understanding ethical decision making in marketing, ” Journal of Marketing, Vol. 49, Summer, pp. 87-96.
13. Forsyth, D.R. (1980), “A taxonomy of ethical ideologies, ” Journal of Personality and Social Psychology, Vol. 39 No. 1, pp. 175-84.
14. Forsyth, D.R. (1992), “Judging the morality of business practices: the influence of personal moral philosophies, ” Journal of Business Ethics, Vol. 11, May, pp. 461-70.
15. Hosmer, L.T. (1995), “Trust: the connecting link between organizational theory and philosophical ethics, ” Academy of Management Review, Vol. 20 No. 2, pp. 379-403.
16. Hunt, S.D. and Chonko, L.B. (1984), “Marketing and machiavellianism, ” Journal of Marketing, Vol. 48, Summer, pp. 30-42.
17. Hunt, S.D. and Vitell, S. (1986), “A general theory of marketing ethics, ” Journal of Macromarketing, Vol. 8, Spring, pp. 5-16.
18. Hunt, S.D., Wood, Van R. and Chonko, L.B. (1989), “Corporate ethical values and organizational commitment in marketing, ” Journal of Marketing, Vol. 53, July, pp. 79-90.
19. Jones, T.M. (1991), “Ethical decision making by individuals in organizations: an issue-contingent model, ” Academy of Management Review, Vol. 16, April, pp. 366-95.
20. Journal of Personal Selling & Sales Management (1991), Vol. 11 No. 1, Fall.
21. Kennedy, E.J. and Lawton, L. (1993), “Ethics and services marketing, ” Journal of Business Ethics, Vol. 12, October, pp. 785-95.
22. Kotler, P. (1997), Marketing Management: Analysis Planning, Implementation and Control, 9th ed., Prentice-Hall, Englewood Cliffs, NJ.
23. Laczniak, G.R., Lusch, R.F. and Strang, W.A. (1981), “Ethical marketing: perceptions of economic goods and social problems, ” Journal of Macromarketing, Vol. 1, Spring, pp. 49-57.
24. Reidenbach, R.E., Robin, D.P. and Dawson, L. (1991), “An application and extension of a multidimensional ethics scale to selected marketing practices and marketing groups, ” Journal of the Academy of Marketing Science, Vol. 19, Spring, pp. 83-92.
25. Robin, D.P. and Reidenbach, R.E. (1987), “Social responsibility, ethics and marketing strategy: closing the gaps between concept and application, ” Journal of Marketing, Vol. 51, November, pp. 44-58.
26. Scism, L. (1995), “Some agents ‘churn’ life-insurance policies, hurt their customers, ” The Wall Street Journal, January 3, p. 1.
27. Shostack, G.L. (1977), “Breaking free from product marketing, ” Journal of Marketing, Vol. 41, April, pp. 73-80.
28. Singhapakdi, A. and Vitell, S.J. (1990), “Marketing ethics: factors influencing perceptions of ethical problems and alternatives, ” Journal of Macromarketing, Vol. 12, Spring, pp. 4-18.
29. Singhapakdi, A. and Vitell, S.J. (1991), “Analyzing the ethical decision making of sales professionals, ” Journal of Personal Selling & Sales Management, Vol. 11 No. 4, pp. 1-12.
30. Singhapakdi, A., Vitell, S.J. and Leelakulthanit, O. (1994), “A cross-cultural study of moral philosophies, ethical perceptions and judgments: a comparison of American and Thai marketers, ” International Marketing Review, Vol. 11, pp. 65-78.
31. Singhapakdi, A., Kraft, K.L., Vitell, S.J. and Rallapalli, K.C. (1995), “The perceived importance of ethics and social responsibility in achieving organizational effectiveness: a survey of marketers, ” Journal of the Academy of Marketing Science, Vol. 23, Winter, pp. 49-56.
32. Trevino, L.K. (1986), “Ethical decision making in organizations: a person-situation interactionist model, ” Academy of Management Review, Vol. 11 No. 3, pp. 601-17.
33. Vitell, S.J. and Singhapakdi, A. (1993), “Ethical ideology and its influence on the norms and judgments of marketing practitioners, ” Journal of Marketing Management, Vol. 3, Spring/Summer, pp. 1-11.
34. Vittell, S.J., Rallapalli, K. and Singhapakdi, A. (1993), “Marketing norms: the influences of personal moral philosophies and organizational ethical culture, ” Journal of the Acadaemy of Marketing Science, Vol. 21, Fall, pp. 331-7.
35. Vitell, S.J., Nwachukwu, S.L. and Barnes, J.H. (1993), “The effects of culture on ethical decision-making: an application of Hofstede's typology, ” Journal of Business Ethics, Vol. 12, October, pp. 753-60.
36. Wotruba, T.R. (1990), “A comprehensive framework for the analysis of ethical behavior, with a focus on sales organizations, ” Journal of Personal Selling & Sales Management, Vol. 10, Spring, pp. 29-42.
37. Zeithaml, V.A. (1981), “How consumer evaluations processes differ between goods and services, ” in Lovelock, C.H. (Ed).Services Marketing, Prentice-Hall, Inc., Englewood Cliffs, NJ.
38. Zey-Ferrell, M. and Ferrell, O.C. (1982), “Role-set configurration and opportunity as predictors of unethical behavior in organizations, ” Human Relations, Vol. 35 No. 7, pp. 587-604.