Accounting for public relations: Exploring radical alternatives

Corporate Communications: An International Journal

Volumn 6, Issue 1, 2001, Pages 12-17

  Elmer, Paul ^a  

^a UNIVERSITY OF BATH   (United Kingdom)

Author keywords

Accounting; Goodwill; Intangible assets; Public relations; Valuation

Indexed keywords

EID: 84986180502     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280110381161     Document Type: Review

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