The role of consultancies in new product development

Journal of Product & Brand Management

Volumn 11, Issue 7, 2002, Pages 447-458

  Howley, Michael ^a  

^a UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Marketing; New product development; Organization; Product management; Success

Indexed keywords

EID: 84986174543     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420210451634     Document Type: Article

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