Market structure analysis: A foundation for developing and assessing bank strategy

International Journal of Bank Marketing

Volumn 17, Issue 1, 1999, Pages 20-25

  Young, Mark R ^a  

^a WINONA STATE UNIVERSITY   (United States)

Author keywords

Banks; Consumer behaviour; Differentiation; Market segmentation; Marketing strategy; Positioning

Indexed keywords

EID: 84986174528     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652329910254019     Document Type: Article

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