Consumer perceptions of shopping bags

Marketing Intelligence & Planning

Volumn 19, Issue 7, 2001, Pages 475-482

  Prendergast, Gerard ^a   Wai ng, Shuk ^a   Lee Leung, Lee ^a  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

Customer requirements; Hong Kong; Marketing communications; Retailing

Indexed keywords

EID: 84986172434     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000006217     Document Type: Article

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