An evaluation of current public library service to the full-time employed

Library Management

Volumn 18, Issue 4, 1997, Pages 205-215

  Wadley, Andrea L ^a   Broady, Judith E ^b   Hayward, Tim E ^b  

^a Institute of Management   (United Kingdom)

^b ABERYSTWYTH UNIVERSITY   (United Kingdom)

Author keywords

Employees; Library services; Marketing mix; Public libraries; Services marketing

Indexed keywords

EID: 84986172421     PISSN: 01435124     EISSN: None     Source Type: Journal    
DOI: 10.1108/01435129710166860     Document Type: Article

References (23)

1. 1“Full-time employed” is here defined in accordance with the Office of Population Censuses and Surveys as working more than 30 hours a week in Dale, A. and Marsh, C. (Eds), 1991 Census User's Guide, MSO, London, 1993, p. 44.
2. Public Libraries and Museums Act 1964, Revised to 31 January 1979, Statutes in Force, official rev. ed. HMSO, London, 1979, paragraph 7:1.
3. McColvin, L.R., The Public Library System of Great Britain: A Report on its Present Condition with Proposals for Post-War Reorganisation, Library Association, London, 1942, p. 1.
4. 4“Public and private sector relationships: LA guidelines”, Library Association Record, Vol. 89 No. 3, March 1987, p. 142.
5. Review of the Public Library Service in England and Wales for the Department of National Heritage: Final Report, Aslib, London, 1995.
6. Church, J. (Ed.), Social Trends 26, HMSO, London, 1996.
7. Sumison, J., Creaser, C. and Hanratty, C., LISU Annual Library Statistics 1995, Library and Information Statistics Unit, Department of Library and Information Studies, Loughborough University, 1995.
8. England, L. and Sumison, J.Perspectives of Public Library Use: A Compendium of Survey Information, Library and Information Statistics Unit, Department of Library and Information Studies, Loughborough University, 1995.
9. MORI, Books and Reading: Research Conducted for the BBC, MORI, London, August 1994.
10. Cheshire County Council Research and Intelligence, “Survey of lapsed borrowers 1994”, unpublished survey, p. 3.
11. Kirkup, M.H., Gambles, B.R. and Davison, A.P., “The marketing of public library services: a study of community behaviour, attitudes and requirements”, Public Library Journal, Vol. 4 No. 5, 1989, p. 99.
12. Kinnell, M. and MacDougall, J., Meeting the Marketing Challenge: Strategies for Public Libraries and Leisure Services, Taylor Graham, London, 1994.
13. Public Library Statistics 1994-95 Actuals, Chartered Institute of Public Finance and Accountancy, London, 1996.
14. Palmer, E.S., “The effect of distance on public library use: a literature survey”, Library ResearchVol. 3 No. 4, 1981.
15. England, L., Public and Specialist Libraries: Membership and Use, Book Marketing, London, 1995.
16. In England, the seven service points open for more than 60 hours are in Wandsworth, Brent, Stockport, Birmingham, Coventry, Bradford and Kirklees, and in Scotland 20 are in Edinburgh and 11 in Aberdeen.
17. Earl Web can be found at http://www.earl.org.uk/earl/earlweb/.
18. As of July 1996, Web OPACs have been set up by Hertfordshire County Libraries (at http://hertslib.hertscc.gov.uk/) and Lancashire County Libraries (at http://www.earl.org.uk/earl/members/lancashire/). The latter is currently only a trial service for two hours each morning.
19. See, for example, Surrey Web (http://www.surreycc.gov.uk/), Cambridge Online (http://www/worldserver.pipex.com/cambridge/), and Leeds City Council Internet Project (http://www.leeds.gov.uk/).
20. Twenty-four per cent of all households now have a home computer[6, p. 119] but not all of these will be connected to the Internet.
21. Many surveys list this as a reason for non-use: for example, Gloucestershire Libraries[8, p. 177].
22. General Consumer Council for Northern Ireland, Turning Over a New Leaf: The Public Library Service, General Consumer Council for Northern Ireland, Belfast, 1995.
23. Cowell, D., The Marketing of Services, Heinemann, London, 1984.