-
1
-
-
0004166064
-
-
The Dryden Press, Fort Worth, TX
-
Bateson, J.E.G. (1995), Managing Services Marketing, The Dryden Press, Fort Worth, TX, p. 5.
-
(1995)
Managing Services Marketing
, pp. 5
-
-
Bateson, J.E.G.1
-
2
-
-
84986043262
-
Improving service quality in America: lessons learned
-
Berry, L.L., Parasuraman, A. and Zeithaml, V.A. (1994), “Improving service quality in America: lessons learned”, Academy of Management Executive, Vol. 8 No. 2, pp. 32-52.
-
(1994)
Academy of Management Executive
, vol.8
, Issue.2
, pp. 32-52
-
-
Berry, L.L.1
Parasuraman, A.2
Zeithaml, V.A.3
-
3
-
-
0004246098
-
-
The Free Press, New York, NY
-
Buzzell, R.D. and Gale, B. (1987), The PIMS Principles, The Free Press, New York, NY.
-
(1987)
The PIMS Principles
-
-
Buzzell, R.D.1
Gale, B.2
-
4
-
-
84986054842
-
Competition is at the heart of credit union-bank squabble
-
Dubroff, H. (1980), “Competition is at the heart of credit union-bank squabble”, The Business Journal, Vol. 15 No.3, pp. 51-60.
-
(1980)
The Business Journal
, vol.15
, Issue.3
, pp. 51-60
-
-
Dubroff, H.1
-
5
-
-
0012336726
-
Customer service: evolution and revolution
-
May, 50-1
-
Farber, B. and Wycoff J. (1991), “Customer service: evolution and revolution”, Sales and Marketing Management, May, pp. 44-8, 50-1.
-
(1991)
Sales and Marketing Management
, pp. 44-48
-
-
Farber, B.1
Wycoff, J.2
-
6
-
-
0002911541
-
Service is everybody's business
-
27 June
-
Henkoff, R. (1994), “Service is everybody's business”, Fortune, 27 June, pp. 26-31.
-
(1994)
Fortune
, pp. 26-31
-
-
Henkoff, R.1
-
7
-
-
0002514613
-
Dissing customers
-
23 June
-
Pedersen, D. (1997), “Dissing customers”, Newsweek, 23 June, pp. 56-7.
-
(1997)
Newsweek
, pp. 56-57
-
-
Pedersen, D.1
-
8
-
-
84945652325
-
20 ideas on service
-
July
-
Peters, T. (1991), “20 ideas on service”, Executive Excellence, July, pp. 3-5.
-
(1991)
Executive Excellence
, pp. 3-5
-
-
Peters, T.1
-
9
-
-
0025486182
-
Zero defections: quality comes to services
-
Jr, September-October
-
Reichheld, F.F. and Sasser, W.E. Jr (1990), “Zero defections: quality comes to services”, Harvard Business Review, September-October, pp. 105-11.
-
(1990)
Harvard Business Review
, pp. 105-111
-
-
Reichheld, F.F.1
Sasser, W.E.2
-
10
-
-
3543067329
-
Planning Deming management for service organizations
-
May-June
-
Rienzo, T.F. (1993), “Planning Deming management for service organizations”, Business Horizons, May-June, pp. 19-29.
-
(1993)
Business Horizons
, pp. 19-29
-
-
Rienzo, T.F.1
-
11
-
-
84986086688
-
Determinants of service quality and satisfaction in the auto casualty claims process
-
Stafford, M., Stafford, T. and Wells, B. (1998), “Determinants of service quality and satisfaction in the auto casualty claims process”, The Journal Of Services Marketing, Vol. 12 No. 6, pp. 426-40.
-
(1998)
The Journal Of Services Marketing
, vol.12
, Issue.6
, pp. 426-440
-
-
Stafford, M.1
Stafford, T.2
Wells, B.3
-
12
-
-
0002869517
-
Pul–eeze!Will somebody help me?
-
2 February
-
Stephen, K. (1987), “Pul–eeze!Will somebody help me?”, Time, 2 February, pp. 28-34.
-
(1987)
Time
, pp. 28-34
-
-
Stephen, K.1
-
13
-
-
33745168100
-
The service revolution: who won?
-
March
-
Zemke, R. (1997), “The service revolution: who won?”, Management Review, March, pp. 10-15.
-
(1997)
Management Review
, pp. 10-15
-
-
Zemke, R.1
|