Key steps for success in export markets: A new paradigm for strategic decision making

European Business Review

Volumn 16, Issue 1, 2004, Pages 28-43

  Darling, John R ^a   Seristö, Hannu T ^b  

^a ROCKHURST UNIVERSITY   (United States)

^b HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Europe; European Union; Export markets; Exports; Market entry; Marketing strategy

Indexed keywords

EID: 84986170687     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555340410512394     Document Type: Article

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