메뉴 건너뛰기




Volumn 14, Issue 5, 2000, Pages 411-431

An exploratory study of a multi-expectation framework for services

Author keywords

Consumer behaviour; Customer requirements; Service quality; Services marketing

Indexed keywords


EID: 84986170132     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040010340946     Document Type: Article
Times cited : (91)

References (59)
  • 1
    • 33746796961 scopus 로고
    • An empirical assessment of the SERVQUAL scale
    • Babakus, E. and Boller, G. (1992), “An empirical assessment of the SERVQUAL scale”, Journal of Business Research, Vol. 24, pp. 253-68.
    • (1992) Journal of Business Research , vol.24 , pp. 253-268
    • Babakus, E.1    Boller, G.2
  • 2
    • 0026582543 scopus 로고
    • Adapting the SERVQUAL scale to hospital services: an empirical investigation
    • Babakus, E. and Mangold, W.G. (1992), “Adapting the SERVQUAL scale to hospital services: an empirical investigation”, Health Services Research, Vol. 26 No. 6, pp. 767-86.
    • (1992) Health Services Research , vol.26 , Issue.6 , pp. 767-786
    • Babakus, E.1    Mangold, W.G.2
  • 4
    • 0002866667 scopus 로고
    • Evaluating service encounters: the effects of physical surroundings and employee responses
    • Bitner, M.J. (1990), “Evaluating service encounters: the effects of physical surroundings and employee responses”, Journal of Marketing Science, Vol. 54, April, pp. 69-82.
    • (1990) Journal of Marketing Science , vol.54 , Issue.April , pp. 69-82
    • Bitner, M.J.1
  • 5
    • 84951661416 scopus 로고
    • Building service relationships: it's all about promises
    • Bitner, M.J. (1995), “Building service relationships: it's all about promises”, Journal of the Academy of Marketing Science, Vol. 23 No. 4, pp. 246-51.
    • (1995) Journal of the Academy of Marketing Science , vol.23 , Issue.4 , pp. 246-251
    • Bitner, M.J.1
  • 6
    • 0010886028 scopus 로고
    • Commentary: customer dissatisfaction and the zone of uncertainty
    • Bluel, B. (1990), “Commentary: customer dissatisfaction and the zone of uncertainty”, The Journal of Services Marketing, Vol. 4, Winter, pp. 49-52.
    • (1990) The Journal of Services Marketing , vol.4 , Issue.Winter , pp. 49-52
    • Bluel, B.1
  • 7
    • 84986139881 scopus 로고
    • A longitudinal analysis of the impact of service changes on customer attitudes
    • Bolton, R.N. and Drew, J.H. (1991), “A longitudinal analysis of the impact of service changes on customer attitudes”, Journal of Marketing, Vol. 55, January, pp. 1-9.
    • (1991) Journal of Marketing , vol.55 , Issue.January , pp. 1-9
    • Bolton, R.N.1    Drew, J.H.2
  • 8
    • 84986168800 scopus 로고
    • A dynamic process model of service quality: from expectations to behavioral intentions
    • Boulding, W., Kalra, A., Staelin, R. and Zeithaml, V.A. (1993), “A dynamic process model of service quality: from expectations to behavioral intentions”, Journal of Marketing Research, Vol. XXX, February, pp. 7-27.
    • (1993) Journal of Marketing Research , vol.30 , Issue.February , pp. 7-27
    • Boulding, W.1    Kalra, A.2    Staelin, R.3    Zeithaml, V.A.4
  • 10
    • 84986154996 scopus 로고
    • A gap analysis of professional service quality
    • Brown, S.W. and Swartz, T.A. (1989), “A gap analysis of professional service quality”, Journal of Marketing, Vol. 53, April, pp. 92-8.
    • (1989) Journal of Marketing , vol.53 , Issue.April , pp. 92-98
    • Brown, S.W.1    Swartz, T.A.2
  • 11
    • 84986015116 scopus 로고
    • Expectations and norms in models of consumer satisfaction
    • Cadotte, E.R., Woodruff, R.B. and Jenkins, R. (1987), “Expectations and norms in models of consumer satisfaction”, Journal of Marketing Research, Vol. 24, August, pp. 305-14.
    • (1987) Journal of Marketing Research , vol.24 , Issue.August , pp. 305-314
    • Cadotte, E.R.1    Woodruff, R.B.2    Jenkins, R.3
  • 13
    • 84986068827 scopus 로고
    • Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions
    • Carmon, J.M. (1990), “Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions”, Journal of Retailing, Vol. 66, Spring, pp. 33-55.
    • (1990) Journal of Retailing , vol.66 , Issue.Spring , pp. 33-55
    • Carmon, J.M.1
  • 14
    • 0024821657 scopus 로고
    • Users’ perceptions of the relative importance of service quality dimensions in selected public recreation programs
    • Crompton, J.L. and Mackay, K.A. (1989), “Users’ perceptions of the relative importance of service quality dimensions in selected public recreation programs”, Leisure Sciences, Vol. 11, pp. 367-75.
    • (1989) Leisure Sciences , vol.11 , pp. 367-375
    • Crompton, J.L.1    Mackay, K.A.2
  • 15
    • 0002381637 scopus 로고
    • Measuring service quality: a reexamination and extension
    • Cronin, J.J. Jr and Taylor, S.A. (1992), “Measuring service quality: a reexamination and extension”, Journal of Marketing, Vol. 56, July, pp. 55-68.
    • (1992) Journal of Marketing , vol.56 , Issue.July , pp. 55-68
    • Cronin, J.J.1    Taylor, S.A.2
  • 16
    • 84986118518 scopus 로고
    • SERVPERF versus SERVQUAL: reconciling performance-based and perceptions-minus-expectations measurement of service quality
    • Cronin, J.J. Jr and Taylor, S.A. (1994), “SERVPERF versus SERVQUAL: reconciling performance-based and perceptions-minus-expectations measurement of service quality”, Journal of Marketing, Vol. 58, January, pp. 125-31.
    • (1994) Journal of Marketing , vol.58 , Issue.January , pp. 125-131
    • Cronin, J.J.1    Taylor, S.A.2
  • 17
    • 0002435009 scopus 로고
    • Customer satisfaction and service quality: two constructs or one?
    • in Peter, D.W., Cravens, R. and Dickson (Eds) American Marketing Association, Chicago, IL
    • Dabholkar, P.A. (1993), “Customer satisfaction and service quality: two constructs or one?”, in Peter, D.W., Cravens, R. and Dickson (Eds), Enhancing Knowledge Development in Marketing, American Marketing Association, Chicago, IL, pp. 10-18.
    • (1993) Enhancing Knowledge Development in Marketing , pp. 10-18
    • Dabholkar, P.A.1
  • 18
    • 0002829174 scopus 로고
    • Free competition and the optimal amount of fraud
    • Darby, M.R. and Karni, E. (1973), “Free competition and the optimal amount of fraud”, Journal of Law and Economics, Vol. 16, April, pp. 67-86.
    • (1973) Journal of Law and Economics , vol.16 , Issue.April , pp. 67-86
    • Darby, M.R.1    Karni, E.2
  • 19
    • 0001649133 scopus 로고
    • An evaluation of the SERVQUAL scales in a retail setting
    • in Holman, R.H. and Solomon, M.R. (Eds) Association for Consumer Research, Provo, UT
    • Finn, D.W. and Lamb, C.W. (1991), “An evaluation of the SERVQUAL scales in a retail setting”, in Holman, R.H. and Solomon, M.R. (Eds), Advances in Consumer Research, Association for Consumer Research, Provo, UT, p. 18.
    • (1991) Advances in Consumer Research , pp. 18
    • Finn, D.W.1    Lamb, C.W.2
  • 20
    • 0001023676 scopus 로고
    • Toward a model of consumer post-choice response behavior
    • in Lutz, R.L. (Ed.) Association for Consumer Research, Ann Arbor, MI
    • Forbes, J.D., Tse, D.K. and Taylor, S. (1986), “Toward a model of consumer post-choice response behavior”, in Lutz, R.L. (Ed.), Advances in Consumer Research, Vol. 13, Association for Consumer Research, Ann Arbor, MI, pp. 658-61.
    • (1986) Advances in Consumer Research , vol.13 , pp. 658-661
    • Forbes, J.D.1    Tse, D.K.2    Taylor, S.3
  • 22
    • 33846702846 scopus 로고
    • Guiding principles for improving customer service
    • Garfein, R.T. (1988), “Guiding principles for improving customer service”, Journal of Services Marketing, Vol. 2, Spring, pp. 37-41.
    • (1988) Journal of Services Marketing , vol.2 , Issue.Spring , pp. 37-41
    • Garfein, R.T.1
  • 23
    • 84986100213 scopus 로고
    • Expectations and perceptions of customer satisfaction: an empirical investigation of the gaps model of service satisfaction
    • Geryol, D., Nave, T. and Griffin, M. (1993), “Expectations and perceptions of customer satisfaction: an empirical investigation of the gaps model of service satisfaction”, Annual Southern Marketing Association Conference Proceedings, pp. 397-401.
    • (1993) Annual Southern Marketing Association Conference Proceedings , pp. 397-401
    • Geryol, D.1    Nave, T.2    Griffin, M.3
  • 26
    • 0042633306 scopus 로고
    • Satisfaction and consumer services
    • in Lutz, R.L. (Ed.) Association for Consumer Research, Ann Arbor, MI
    • Hill, D.J. (1986), “Satisfaction and consumer services”, in Lutz, R.L. (Ed.), Advances in Consumer Research, Vol. 13, Association for Consumer Research, Ann Arbor, MI, pp. 311-15.
    • (1986) Advances in Consumer Research , vol.13 , pp. 311-315
    • Hill, D.J.1
  • 27
    • 0038696994 scopus 로고
    • An empirical examination of some basic tenets in services: goods-services continua
    • in Swartz, T.A. et al. (Eds) JAI Press Inc
    • Iacobucci, D. (1992), “An empirical examination of some basic tenets in services: goods-services continua’, in Swartz, T.A. et al. (Eds), Advances in Services Marketing and Management: Research and Practice, JAI Press Inc., Vol. 1, pp. 23-52.
    • (1992) Advances in Services Marketing and Management: Research and Practice , vol.1 , pp. 23-52
    • Iacobucci, D.1
  • 28
    • 0001900754 scopus 로고
    • Service quality determinants and effectiveness in the real estate brokerage industry
    • Johnson, L.L., Dotson, M.J. and Dunlop, B.J. (1988), “Service quality determinants and effectiveness in the real estate brokerage industry”, The Journal of Real Estate Research, Vol. 3, pp. 21-36.
    • (1988) The Journal of Real Estate Research , vol.3 , pp. 21-36
    • Johnson, L.L.1    Dotson, M.J.2    Dunlop, B.J.3
  • 29
    • 84986134107 scopus 로고
    • Why satisfied customers defect
    • Jones, T.O. and Sasser, W.E. Jr (1995), “Why satisfied customers defect”, Harvard Business Review, November-December, pp. 88-99.
    • (1995) Harvard Business Review , vol.November-December , pp. 88-99
    • Jones, T.O.1    Sasser, W.E.2
  • 30
    • 0004267133 scopus 로고
    • The Free Press, a Division of Macmillan Incorporated, New York, NY.
    • Levitt, T. (1983), The Marketing Imagination, The Free Press, a Division of Macmillan Incorporated, New York, NY.
    • (1983) The Marketing Imagination
    • Levitt, T.1
  • 31
  • 32
    • 0041030036 scopus 로고
    • The role of post-experience comparison standards in the evaluation of unfamiliar services
    • McGill, A.L. and Iacobucci, D. (1992), “The role of post-experience comparison standards in the evaluation of unfamiliar services”, Advances in Consumer Research, Vol. 19, pp. 570-8.
    • (1992) Advances in Consumer Research , vol.19 , pp. 570-578
    • McGill, A.L.1    Iacobucci, D.2
  • 33
    • 0001947182 scopus 로고
    • Studying satisfaction, modifying models, posing problems, and making meaningful measurements
    • in Hunt, H.K. (Ed.) School of Business, Indiana University, Bloomington, IN
    • Miller, J.A. (1977), “Studying satisfaction, modifying models, posing problems, and making meaningful measurements”, in Hunt, H.K. (Ed.), Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction, School of Business, Indiana University, Bloomington, IN, pp. 72-91.
    • (1977) Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction , pp. 72-91
    • Miller, J.A.1
  • 34
    • 84986012756 scopus 로고
    • Measurement and evaluation of satisfaction processes in retail settings
    • Oliver, R.L. (1981), “Measurement and evaluation of satisfaction processes in retail settings”, Journal of Retailing, Vol. 57, Fall, pp. 25-48.
    • (1981) Journal of Retailing , vol.57 , Issue.Fall , pp. 25-48
    • Oliver, R.L.1
  • 35
    • 84986027954 scopus 로고
    • An extended perspective on post-purchase phenomena: is satisfaction a red herring?
    • unpublished paper presented at the 1985 Annual Conference of the Association for Consumer Research, Las Vegas, October.
    • Oliver, R.L. (1985), “An extended perspective on post-purchase phenomena: is satisfaction a red herring?”, unpublished paper presented at the 1985 Annual Conference of the Association for Consumer Research, Las Vegas, October.
    • (1985)
    • Oliver, R.L.1
  • 36
    • 84986128294 scopus 로고
    • A conceptual model of service quality and service satisfaction: compatible goals, different concepts
    • Oliver, R.L. (1993), “A conceptual model of service quality and service satisfaction: compatible goals, different concepts”, Advances in Services Marketing and Management, Vol. 2, pp. 65-85.
    • (1993) Advances in Services Marketing and Management , vol.2 , pp. 65-85
    • Oliver, R.L.1
  • 37
    • 0001261094 scopus 로고
    • Refinement and reassessment of the SERVQUAL scale
    • Parasuraman, A., Berry, L.L. and Zeithaml, V.A. (1991), “Refinement and reassessment of the SERVQUAL scale”, Journal of Retailing, Vol. 67 No. 4, pp. 420-50.
    • (1991) Journal of Retailing , vol.67 , Issue.4 , pp. 420-450
    • Parasuraman, A.1    Berry, L.L.2    Zeithaml, V.A.3
  • 38
    • 0002408510 scopus 로고
    • A conceptual model of service quality and its implications for future research
    • Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1985), “A conceptual model of service quality and its implications for future research”, Journal of Marketing, Vol. 49, Fall, pp. 41-50.
    • (1985) Journal of Marketing , vol.49 , Issue.Fall , pp. 41-50
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 39
    • 84986149021 scopus 로고
    • SERVQUAL: a multiple item scale for measuring consumer perceptions of service quality
    • Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1988), “SERVQUAL: a multiple item scale for measuring consumer perceptions of service quality”, Journal of Retailing, Vol. 64, Spring, pp. 12-40.
    • (1988) Journal of Retailing , vol.64 , Issue.Spring , pp. 12-40
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 40
    • 84986040631 scopus 로고
    • Reassessment of expectations as a comparison standard in measuring service quality: implications for further research
    • (a)
    • Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1994a), “Reassessment of expectations as a comparison standard in measuring service quality: implications for further research”, Journal of Marketing, Vol. 58, January, pp. 111-24
    • (1994) Journal of Marketing , vol.58 , Issue.January , pp. 111-124
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 41
    • 0000977997 scopus 로고
    • Alternative scales for measuring service quality: a comparative assessment based on psychometric and diagnostic criteria
    • (b)
    • Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1994b), “Alternative scales for measuring service quality: a comparative assessment based on psychometric and diagnostic criteria”, Journal of Retailing, Vol. 70 No. 3, pp. 201-30.
    • (1994) Journal of Retailing , vol.70 , Issue.3 , pp. 201-230
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 42
    • 0008734901 scopus 로고
    • The marketing of services: managing the intangibles
    • Rushton, A.M. and Carson, D.J. (1989), “The marketing of services: managing the intangibles”, European Journal of Marketing, Vol. 23 No. 8, pp. 23-43.
    • (1989) European Journal of Marketing , vol.23 , Issue.8 , pp. 23-43
    • Rushton, A.M.1    Carson, D.J.2
  • 43
    • 0002345345 scopus 로고
    • Service quality: insights and managerial implications from the frontier
    • in Rust, R.T. and Oliver, R.L. (Eds) Sage Publications, Inc.
    • Rust, R.T. and Oliver, R.L. (1994), “Service quality: insights and managerial implications from the frontier”, in Rust, R.T. and Oliver, R.L. (Eds), Service Quality: New Directions in Theory and Practice, Sage Publications, Inc., pp. 1-19
    • (1994) Service Quality: New Directions in Theory and Practice , pp. 1-19
    • Rust, R.T.1    Oliver, R.L.2
  • 46
    • 0001134162 scopus 로고
    • Attitude-behavior consistency: the impact of product trial versus advertising
    • Smith, R.E. and Swinyard, W.R. (1983), “Attitude-behavior consistency: the impact of product trial versus advertising”, Journal of Marketing Research, Vol. 20, August, pp. 257-67.
    • (1983) Journal of Marketing Research , vol.20 , Issue.August , pp. 257-267
    • Smith, R.E.1    Swinyard, W.R.2
  • 47
    • 21144463981 scopus 로고
    • A desire's congruency model of consumer satisfaction
    • Spreng, R.A. and Olshavsky, R.W. (1993), “A desire's congruency model of consumer satisfaction”, Journal of the Academy of Marketing Science, Vol. 21, Summer, pp. 169-77.
    • (1993) Journal of the Academy of Marketing Science , vol.21 , Issue.Summer , pp. 169-177
    • Spreng, R.A.1    Olshavsky, R.W.2
  • 48
    • 0003186215 scopus 로고
    • An empirical assessment of the SERVQUAL scale and the relationship between service quality and satisfaction
    • in Peter, D.W., Cravens, R. and Dickson (Eds) American Marketing Association, Chicago, IL
    • Spreng, R.A. and Singh, A.K. (1993), “An empirical assessment of the SERVQUAL scale and the relationship between service quality and satisfaction”, in Peter, D.W., Cravens, R. and Dickson (Eds), Enhancing Knowledge Development in Marketing, American Marketing Association, Chicago, IL, Vol. 4, pp. 1-6.
    • (1993) Enhancing Knowledge Development in Marketing , vol.4 , pp. 1-6
    • Spreng, R.A.1    Singh, A.K.2
  • 49
    • 32044461631 scopus 로고
    • Predictive and normative expectations in consumer satisfaction and complaining behavior
    • Summers, J.O. and Granbois, D.H. (1977), “Predictive and normative expectations in consumer satisfaction and complaining behavior”, Advances in Consumer Research, pp. 155-8.
    • (1977) Advances in Consumer Research , pp. 155-158
    • Summers, J.O.1    Granbois, D.H.2
  • 50
    • 0002971374 scopus 로고
    • Satisfaction related to predictive vs. desired expectations
    • in Hunt, H.K. and Day, R.L. (Eds) Indiana University Press, Bloomington, IN
    • Swan, J.E. and Trawick, F. (1980), “Satisfaction related to predictive vs. desired expectations”, in Hunt, H.K. and Day, R.L. (Eds), Refining Concepts and Measures of Consumer Satisfaction and Complaining Behavior, Indiana University Press, Bloomington, IN, pp. 7-12.
    • (1980) Refining Concepts and Measures of Consumer Satisfaction and Complaining Behavior , pp. 7-12
    • Swan, J.E.1    Trawick, F.2
  • 51
    • 0038827769 scopus 로고
    • Satisfaction related to predictive, desired expectations: a field study
    • in Day, R.L. and Hunt, H.K. (Eds) Indiana University Press, Bloomington, IN
    • Swan, J.E., Trawick, F. and Carroll, M.G. (1982), “Satisfaction related to predictive, desired expectations: a field study”, in Day, R.L. and Hunt, H.K. (Eds), New Findings on Consumer Satisfaction and Complaining Behavior, Indiana University Press, Bloomington, IN, pp. 15-22.
    • (1982) New Findings on Consumer Satisfaction and Complaining Behavior , pp. 15-22
    • Swan, J.E.1    Trawick, F.2    Carroll, M.G.3
  • 53
    • 17244375174 scopus 로고
    • Expectations, performance evaluation and consumers’ perceptions of quality
    • Teas, R.K. (1993), “Expectations, performance evaluation and consumers’ perceptions of quality”, Journal of Marketing, Vol. 57, October, pp. 18-34.
    • (1993) Journal of Marketing , vol.57 , Issue.October , pp. 18-34
    • Teas, R.K.1
  • 54
    • 84986022590 scopus 로고
    • Models of consumer satisfaction: an extension
    • Tse, D.K. and Wilton, P.C. (1988), “Models of consumer satisfaction: an extension”, Journal of Marketing Research, Vol. XXV, May, pp. 204-12.
    • (1988) Journal of Marketing Research , vol.25 , Issue.May , pp. 204-212
    • Tse, D.K.1    Wilton, P.C.2
  • 55
    • 0001810618 scopus 로고
    • Emerging paradigms for the study of consumer satisfaction
    • Wilton, P. and Nicosia, F.M. (1986), “Emerging paradigms for the study of consumer satisfaction”, European Research, Vol. 14, January, pp. 4-11.
    • (1986) European Research , vol.14 , Issue.January , pp. 4-11
    • Wilton, P.1    Nicosia, F.M.2
  • 56
    • 84986090402 scopus 로고
    • Modeling consumer satisfaction processes using experience based norms
    • Woodruff, R.A., Cadotte, E.R. and Jenkins, R.L. (1983), “Modeling consumer satisfaction processes using experience based norms”, Journal of Marketing Research, Vol. XX, August, pp. 296-304.
    • (1983) Journal of Marketing Research , vol.20 , Issue.August , pp. 296-304
    • Woodruff, R.A.1    Cadotte, E.R.2    Jenkins, R.L.3
  • 58
    • 0002578897 scopus 로고
    • How consumer evaluation processes differ between goods and services
    • in Donnelly, J.H. and George, W.R. (Eds) American Marketing Association, Chicago, IL
    • Zeithaml, V.A. (1981), “How consumer evaluation processes differ between goods and services”, in Donnelly, J.H. and George, W.R. (Eds), Marketing of Services, American Marketing Association, Chicago, IL, pp. 186-90.
    • (1981) Marketing of Services , pp. 186-190
    • Zeithaml, V.A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.