Beyond Singapore Girl – Grand and product/service differentiation strategies in the new millennium

Journal of Management Development

Volumn 19, Issue 6, 2000, Pages 515-542

  Chan, Daniel ^a  

^a Republic of Singapore Air Force   (Singapore)

Author keywords

Airlines; Brands; Differentiation; Globalization; Singapore; Strategy

Indexed keywords

EID: 84986166569     PISSN: 02621711     EISSN: None     Source Type: Journal    
DOI: 10.1108/02621710010372909     Document Type: Article

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