Commercializing intellectual property: A university-industry alliance for new product development

Journal of Product & Brand Management

Volumn 10, Issue 4, 2001, Pages 206-217

  Logar, Cyril M ^a   Ponzurick, Thomas G ^a   Spears, John R ^a   Russo France, Karen ^a  

^a WEST VIRGINIA UNIVERSITY   (United States)

Author keywords

Customer requirements; Marketing; New product development; Research; Universities

Indexed keywords

EID: 84986166198     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005672     Document Type: Article

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