Kellogg's – internationalisation versus globalisation of the marketing mix

British Food Journal

Volumn 103, Issue 2, 2001, Pages 112-130

  Vignali, Claudio ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Cereals; Globalization; Internationalization; Marketing; Marketing management; Marketing mix

Indexed keywords

EID: 84986165550     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700110694834     Document Type: Article

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