Professional services marketing: A house of quality approach

Journal of Professional Services Marketing

Volumn 21, Issue 1, 2000, Pages 23-43

  Nagendra, Prashanth B ^a   Osborne, Stephen W ^a  

^a INDIANA UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986164449     PISSN: 07484623     EISSN: None     Source Type: Journal    
DOI: 10.1300/J090v21n01_03     Document Type: Article

References (22)

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