Headteacher characteristics, management style and attitudes towards the acceptance of commercial sponsorship by state-funded schools

Marketing Intelligence & Planning

Volumn 17, Issue 1, 1999, Pages 41-52

  Bennett, Roger ^a   Gabriel, Helen ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Children; Management styles; Market research; Schools; Services marketing; Sponsorship

Indexed keywords

EID: 84986164023     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509910253812     Document Type: Article

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