Thick face, black heart and the marketing of construction services in China

Marketing Intelligence & Planning

Volumn 15, Issue 5, 1997, Pages 221-226

  Sui Pheng, Low ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Construction industry; Global marketing; Marketing planning; Services marketing

Indexed keywords

EID: 84986161430     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509710177288     Document Type: Review

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