Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users

info

Volumn 5, Issue 3, 2003, Pages 73-75

  Steinbock, Dan ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

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EID: 84986156450     PISSN: 14636697     EISSN: None     Source Type: Journal    
DOI: 10.1108/info.2003.5.3.73.6     Document Type: Review

References (3)

1. Kotler, P. et al. (2002), Marketing Moves: A New Approach to Profits, Growth and Revewal, Harvard Business School Press, Boston, MA.
2. Steinbock, D. (2001), The Nokia Revolution, Amacom, New York, NY.
3. Steinbock, D. (2002), Wireless Horizon, Amacom, New York, NY.