Marketing for information professionals in the Caribbean

New Library World

Volumn 100, Issue 7, 1999, Pages 307-314

  Nurdin Mohamedali, Ownali ^a  

^a UNIVERSITY OF THE WEST INDIES   (Jamaica)

Author keywords

Caribbean; Information resources management; Jamaica; Libraries; Marketing planning

Indexed keywords

EID: 84986146464     PISSN: 03074803     EISSN: None     Source Type: Journal    
DOI: 10.1108/03074809910299162     Document Type: Article

References (11)

1. Beckman, M., Cavid, L.K. and Holt, L.E.B. (1992), Foundations of Marketing, Rinehart and Winston of Canada, Toronto, p.733-6.
2. Bussey, H.J. (1991), “Public relations vs marketing: the information professional's role as mediator”, Special Libraries, Vol. 82 No.3, pp.154-8.
3. Canon, T. (1992), Basic Marketing, Cassell, London, p.3.
4. Condous, C. (1983), “Non-profit marketing, libraries’ future?”, ASLIB Proceedings, Vol. 35 No.10, pp. 407-17.
5. Ferguson, S. (1992), “Strategic planning for national libraries in developing countries: an optimist's view”, IFLA Journal, Vol.18 No.4, p. 340.
6. McCarthy, E. and Perreault, W.D. (1985), Basic Marketing: a Managerial Approach, Irwin, Holmwood, IL, p. 59.
7. Miller, W. (1986), “Marketing beyond our means: the ecological consequences of outreach”, in Kirkendall, C.A. (Ed.), Marketing Instructional Services: Applying Private Sector Techniques to Plan and Promote Bibliographic Instruction, papers presented at the 13th Library Instruction Conference, Eastern Michigan University, 3-4 May, 1984, Pierian Press, MI, p. 32.
8. Rasab, T. (1991), “Marketing for the librarianship and information professional”, Aslib Information, Vol. 19 No. 2, p. 40.
9. Saez, E. (1993), Marketing Concepts for Libraries and Information Services, Library Association Publishing, London, pp. 79-87.
10. Savard, R. (1988), Guidelines for the Teaching of Marketing in the Training of Librarians, Documentalists and Archivists, UNESCO, Paris, pp. 57-65.
11. Wood, D. October (1984), ‘Improving your image: how to promote a library or information service”, ASLIB Proceedings, Vol. 36 No. 10, pp. 401-8.