The role of selfishness in buyerseller relationships

Marketing Intelligence & Planning

Volumn 20, Issue 1, 2002, Pages 22-27

  Palmer, Adrian ^a  

^a University of Gloucester shire   (United Kingdom)

Author keywords

Competitive strategy; Co operation; Individual behaviour; Relationship marketing

Indexed keywords

EID: 84986146042     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210414738     Document Type: Review

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