Beware the Internet panacea: How tried and true strategy got sidelined

Journal of Business Strategy

Volumn 24, Issue 6, 2003, Pages 24-28

  Mcgrath, Leanne C ^a   Heiens, Richard A ^a  

^a UNIVERSITY OF SOUTH CAROLINA AIKEN   (United States)

Author keywords

Electronic commerce; Environmental management; Internet

Indexed keywords

EID: 84986145751     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660310509460     Document Type: Article

References (8)

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4. Kleindl, B.A. (2003), Strategic Electronic Marketing, Thomson South-Western, Mason, OH.
5. Niccolai, J. (2000), “Real deal: Universal takes 1st step to sell music online”, Computerworld, 10 January, accessed at 17 February 2003
6. Porter, M.E. (2001), “Strategy and the Internet”, Harvard Business Review, March, pp. 63-78.
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8. Ware, J.P., Gebauer, J., Hartman, A. and Roldan, M. (1998), The Search for Digital Excellence, McGraw-Hill, New York, NY.