-
1
-
-
33845964294
-
The use of vignettes in survey research
-
Alexander, C.S. and Becker, H.J. (1978), “The use of vignettes in survey research”, Public Opinion Quarterly, Vol. 42, pp. 93-104.
-
(1978)
Public Opinion Quarterly
, vol.42
, pp. 93-104
-
-
Alexander, C.S.1
Becker, H.J.2
-
3
-
-
84986070040
-
Designing research for applications
-
Calder, B.J., Phillips, L.W. and Tybout, A.M. (1981), “Designing research for applications”, Journal of Consumer Research, Vol. 8 No. 1, pp. 197-207.
-
(1981)
Journal of Consumer Research
, vol.8
, Issue.1
, pp. 197-207
-
-
Calder, B.J.1
Phillips, L.W.2
Tybout, A.M.3
-
4
-
-
0000932886
-
Using vignettes in business ethics research
-
Cavanagh, G.F., Fritzsche, S.J. and Fritzsche, D.J. (1985), “Using vignettes in business ethics research”, Research in Corporate Social Performance and Policy, Vol. 7, pp. 279-93.
-
(1985)
Research in Corporate Social Performance and Policy
, vol.7
, pp. 279-293
-
-
Cavanagh, G.F.1
Fritzsche, S.J.2
Fritzsche, D.J.3
-
5
-
-
0040755546
-
-
Richard D. Irwin, Homewood, IL.
-
Dillon, W.R., Madden, T.J. and Firtle, N.H. (1993), Essentials of Marketing Research, Richard D. Irwin, Homewood, IL.
-
(1993)
Essentials of Marketing Research
-
-
Dillon, W.R.1
Madden, T.J.2
Firtle, N.H.3
-
6
-
-
84941682154
-
-
South Western Publishing, Cincinnati, OH.
-
Ditzenberger, R. and Kidney, D. (1986), Selling: Helping Customers Buy, South Western Publishing, Cincinnati, OH.
-
(1986)
Selling: Helping Customers Buy
-
-
Ditzenberger, R.1
Kidney, D.2
-
7
-
-
84986161974
-
Car wash owners seek edge as competition heats up
-
January
-
Dwyer, S. (1995), “Car wash owners seek edge as competition heats up”, NPN – National Petroleum News, January, pp. 38-41.
-
(1995)
NPN – National Petroleum News
, pp. 38-41
-
-
Dwyer, S.1
-
8
-
-
84986137508
-
Companion selling: the high road to success
-
11 November
-
Gannon, K. (1991), “Companion selling: the high road to success”, Drug Topics, 11 November, pp. 42-8.
-
(1991)
Drug Topics
, pp. 42-48
-
-
Gannon, K.1
-
9
-
-
84986067646
-
Goldline promotes companion selling as golden opportunity
-
21 June
-
Gannon, K. (1993), “Goldline promotes companion selling as golden opportunity”, Drug Topics, 21 June, p. 22.
-
(1993)
Drug Topics
, pp. 22
-
-
Gannon, K.1
-
10
-
-
0030240953
-
Do closing techniques diminish prospect trust?
-
September
-
Hawes, J., Strong, T. and Winicks, B. (1996), “Do closing techniques diminish prospect trust?”, Industrial Marketing Management, Vol. 25, September, pp. 349-60.
-
(1996)
Industrial Marketing Management
, vol.25
, pp. 349-360
-
-
Hawes, J.1
Strong, T.2
Winicks, B.3
-
11
-
-
0009908876
-
The vignette method in business research: current uses, limitations and recommendations
-
in Stuart, Ortinau, and Moore (Eds), Winthrop University School of Business Administration, Rock Hill, SC
-
Hyman, M.R. and Steiner, D.S. (1996), “The vignette method in business research: current uses, limitations and recommendations”, in Stuart, Ortinau, and Moore (Eds), Marketing: Moving Toward the 21st Century, Winthrop University School of Business Administration, Rock Hill, SC, pp. 261-5.
-
(1996)
Marketing: Moving Toward the 21st Century
, pp. 261-265
-
-
Hyman, M.R.1
Steiner, D.S.2
-
12
-
-
0011678266
-
The changing role of inside sales
-
April
-
King, L. (1994), “The changing role of inside sales”, Industrial Distribution, April, pp. 38-40.
-
(1994)
Industrial Distribution
, pp. 38-40
-
-
King, L.1
-
13
-
-
0033072662
-
Corporate credibility's role in consumers’ attitudes and purchase intentions when a high versus a low credibility endorser is used in the ad
-
Lafferty, B.A. and Goldsmith, R.E. (1999), “Corporate credibility's role in consumers’ attitudes and purchase intentions when a high versus a low credibility endorser is used in the ad”, Journal of Business Research, Vol. 44 No. 2, pp. 109-16.
-
(1999)
Journal of Business Research
, vol.44
, Issue.2
, pp. 109-116
-
-
Lafferty, B.A.1
Goldsmith, R.E.2
-
14
-
-
84986172893
-
Why cross-selling and up-selling seem so difficult to implement
-
January
-
Levine, L. (1996), “Why cross-selling and up-selling seem so difficult to implement”, Telemarketing and Call Center Solutions, Vol. 14, January, pp. 122-5.
-
(1996)
Telemarketing and Call Center Solutions
, vol.14
, pp. 122-125
-
-
Levine, L.1
-
15
-
-
84986096331
-
Develop a win-win culture in your call center
-
July
-
Linchitz, J. (1996), “Develop a win-win culture in your call center”, Bank Marketing, Vol. 28, July, pp. 25-30.
-
(1996)
Bank Marketing
, vol.28
, pp. 25-30
-
-
Linchitz, J.1
-
16
-
-
85009576552
-
A psychometric evaluation of the ADAPTS scale: a critique and recommendations
-
Marks, R., Vohries, D.W. and Badovick, G.J. (1996), “A psychometric evaluation of the ADAPTS scale: a critique and recommendations”, Journal of Personal Selling & Sales Management, Vol. 16 No. 4, pp. 53-65.
-
(1996)
Journal of Personal Selling & Sales Management
, vol.16
, Issue.4
, pp. 53-65
-
-
Marks, R.1
Vohries, D.W.2
Badovick, G.J.3
-
17
-
-
84911549691
-
-
American Marketing Association, Chicago, IL.
-
Reingen, P.H. and Woodside, A.G. (Eds) (1981), Buyer-Seller Interactions: Empirical Research and Normative Issues, American Marketing Association, Chicago, IL.
-
(1981)
Buyer-Seller Interactions: Empirical Research and Normative Issues
-
-
Reingen, P.H.1
Woodside, A.G.2
-
18
-
-
0002373795
-
Adaptive selling: conceptualization, measurement and nomological validity
-
Spiro, R.L. and Weitz, B.A. (1990), “Adaptive selling: conceptualization, measurement and nomological validity”, Journal of Marketing Research, Vol. 27 No. 1, pp. 61-9.
-
(1990)
Journal of Marketing Research
, vol.27
, Issue.1
, pp. 61-69
-
-
Spiro, R.L.1
Weitz, B.A.2
-
19
-
-
0141518323
-
The impact of shopper mood and retail salesperson credibility on shopper attitudes and behaviour
-
Swinyard, W.R. (1995), “The impact of shopper mood and retail salesperson credibility on shopper attitudes and behaviour”, The International Review of Retail, Distribution and Consumer Research, Vol. 5 No. 4, pp. 488-501.
-
(1995)
The International Review of Retail, Distribution and Consumer Research
, vol.5
, Issue.4
, pp. 488-501
-
-
Swinyard, W.R.1
-
20
-
-
25844471739
-
Scenario utilization in marketing research
-
in Strutton, D., Pelton, L.E. and Shipp, S. (Eds), Southwestern Marketing Association, Texas
-
Wason, K.D. and Cox, K.C. (1996), “Scenario utilization in marketing research” in Strutton, D., Pelton, L.E. and Shipp, S. (Eds), Advances in Marketing, Southwestern Marketing Association, Texas, pp. 155-62.
-
(1996)
Advances in Marketing
, pp. 155-162
-
-
Wason, K.D.1
Cox, K.C.2
-
21
-
-
0001935786
-
Knowledge, motivation, and adaptive behaviour: a framework for improving selling effectiveness
-
October
-
Weitz, B.A., Sujan, H. and Sujan, M. (1986), “Knowledge, motivation, and adaptive behaviour: a framework for improving selling effectiveness”, Journal of Marketing, Vol. 50, October, pp. 174-91.
-
(1986)
Journal of Marketing
, vol.50
, pp. 174-191
-
-
Weitz, B.A.1
Sujan, H.2
Sujan, M.3
-
22
-
-
0007138723
-
Face-to-face selling: making it more effective
-
Withey, J.J. and Pantitz, E. (1995), “Face-to-face selling: making it more effective”, Industrial Marketing Management, Vol. 24 No. 4, pp. 239-46.
-
(1995)
Industrial Marketing Management
, vol.24
, Issue.4
, pp. 239-246
-
-
Withey, J.J.1
Pantitz, E.2
|