Strategic alliances and competitive strategies in the European aerospace industry: The case of BMW Rolls-Royce GmbH

European Business Review

Volumn 15, Issue 4, 2003, Pages 262-276

  Smith, D J ^a  

^a NOTTINGHAM TRENT UNIVERSITY   (United Kingdom)

Author keywords

Aerospace industry; Company performance; Competitive strategy; Strategic alliances

Indexed keywords

EID: 84986145230     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555340310483839     Document Type: Article

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