Perceived value and psychological thresholds: Implications for marketing

Marketing Intelligence & Planning

Volumn 19, Issue 3, 2001, Pages 145-152

  Groth, John C ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Decision making; Marketing

Indexed keywords

EID: 84986144753     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500110391681     Document Type: Article

References (8)

1. Byers, S.S. and Groth, J.C. (n.d.), “Perspectives: marketing and the creation of value”, a working paper available from the second author.
2. Dyer, T.R. and Groth, J.C. (n.d.), “Critical factor amplification effects”, a working paper available from the second author.
3. Groth, J.C. (1994a), “The exclusive value principle: a concept for marketing”, Journal of Product and Brand Management, Vol. 3 No. 3, pp. 8-18.
4. Groth, J.C. (1994b), “Managing action inhibitors to increase sales”, Marketing Intelligence & Planning, Vol. 12 No. 4, pp. 4-9.
5. Groth, J.C. (n.d.), “Marketing and practical economics: critical perspectives for emerging and transition economies”, available from the author.
6. Byers, S.S. and Groth, J.C., “Economic and non-economic factors and the valuation of assets”, working paper available from the second author.
7. Groth, J.C. (1995), “Exclusive value and the pricing of services”, Management Decision, Vol. 33 No. 8, pp. 22-9.
8. Groth, J.C. (1995), “Important factors in the sale and pricing of services”, Management Decision, Vol. 33 No. 7, pp. 29-34