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Strategic Direction
Volumn 18, Issue 9, 2002, Pages 8-11
McDonalds jumps on the CSR bandwagon
[No Author Info available]
Author keywords

Business strategy; Corporate culture; Ethics; Reporting; Social responsibility
Indexed keywords

EID: 84986144487     PISSN: 02580543     EISSN: None     Source Type: Journal    
DOI: 10.1108/02580540210793888     Document Type: Article
Times cited : (2)
References (3)
  • 1
    • 0141634052 scopus 로고    scopus 로고
    • The Weizhi Group of Xian: a chinese virtuous corporation
    • Ip, P.-K. (2002), “The Weizhi Group of Xian: a chinese virtuous corporation”, Journal of Business Ethics, Vol. 35 No. 1, p. 15.
    • (2002) Journal of Business Ethics , vol.35 , Issue.1 , pp. 15
    • Ip, P.-K.1
  • 2
    • 5444270842 scopus 로고    scopus 로고
    • McDonald's responds to anti-capitalist grilling
    • Maitland, A. (2002), “McDonald's responds to anti-capitalist grilling”, Financial Times (UK), 15 April, p. 13.
    • (2002) Financial Times (UK) , Issue.15 April , pp. 13
    • Maitland, A.1
  • 3
    • 84986007348 scopus 로고    scopus 로고
    • Virtue and reality (corporate social responsibility)
    • Trapp, R. and Pickard, J. (2001), “Virtue and reality (corporate social responsibility)”, People Management, Vol. 7 No. 20, p. 28.
    • (2001) People Management , vol.7 , Issue.20 , pp. 28
    • Trapp, R.1    Pickard, J.2

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.