The MIXMAP-model for international sport sponsorship

European Business Review

Volumn 97, Issue 4, 1997, Pages 187-193

  Vignali, Claudio ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986136028     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555349710175315     Document Type: Article

References (28)

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