Kite flying: the role of marketing in the postBSE British beef export industry

British Food Journal

Volumn 102, Issue 5-6, 2000, Pages 454-464

  Baines, Paul R ^a   Harris, Phil ^b  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

BSE; Food; Genetically modified food; New product development; Retail trade

Indexed keywords

EID: 84986136012     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700010329362     Document Type: Review

References (14)

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