A model for determining price markdowns of seasonal merchandise

Journal of Product & Brand Management

Volumn 8, Issue 4, 1999, Pages 352-361

  Walker, John ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Decision making; Demand forecasting; Pricing; Retailing; Seasonality

Indexed keywords

EID: 84986134867     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429910284328     Document Type: Article

References (7)

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