Marketing agricultural information services in the Eastern Caribbean

Library Management

Volumn 17, Issue 3, 1996, Pages 22-28

  Evan Wong, Sue ^a  

^a Documentation Centre   (South Africa)

Author keywords

Environmental management strategy; Information systems; Market intelligence; Marketing strategy

Indexed keywords

EID: 84986133595     PISSN: 01435124     EISSN: None     Source Type: Journal    
DOI: 10.1108/01435129610112761     Document Type: Article

References (8)

1. OECS: Agricultural Diversification Co-ordinating Unit, What is the Agricultural Diversification Co-ordinating Unit?, OECS: Agricultural Diversification Co-ordinating Unit, Roseau, Dominica, 1990, p. 1.
2. Bully, C., “We have seen very interesting diversification programmes in the OECS”, Focus on Rural Development in the Caribbean, Vol. 6 No. 2, September 1993, pp. 10-11.
3. de Freitas, C., “New technologies in libraries and information centres in Latin America and the Caribbean: information and development - focus on the Organization of Eastern Caribbean States (OECS) Sub-region”, OECS.EAS, St John's, Antigua, March 1993.
4. Kotler, P. and Andreasen, A., Strategic Marketing for Non-profit Organizations, 4th ed., Prentice-Hall, Englewood Cliffs, NJ, 1991, pp. 66-120.
5. Keiser, B., A Process for Identifying and Fulfilling Users’ Information Needs: Content and Technology, Barbie E. Keiser, New York, NY, 1992, pp. 1-6.
6. Sibley International, An Export Data Collection and Impact Monitoring System for the West Indies’ Tropical Produce Support (TROPRO) Project, Sibley International, Washington, DC, October 1992, p. 46.
7. Lancaster, G. and Massingham, L., Marketing Management, McGraw-Hill, London, 1993, pp. 86-102.
8. Gee, R.D., “Inspiring a promotional creed in information service: an examination of how far the classical theories of customer-oriented marketing are applicable within the realities of information service organisations“, in Melesse, M. (Ed), Marketing of Information: The State of the Art, International Development Research Centre, Ottawa, 1993.