Trade show: Who, what, why

Marketing Intelligence & Planning

Volumn 16, Issue 7, 1998, Pages 425-435

  Herbig, Paul ^a   O’Hara, Bradley ^b   Palumbo, Frederick A ^c  

^a TEXAS A AND M INTERNATIONAL UNIVERSITY   (United States)

^b University of Southeastern Louisiana   (United States)

^c YESHIVA UNIVERSITY   (United States)

Author keywords

Business to business marketing; Industrial marketing; International marketing; Marketing mix; Marketing strategy; Trade fairs

Indexed keywords

EID: 84986133516     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509810244444     Document Type: Article

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