Establishing a strategic direction: a review

Management Decision

Volumn 35, Issue 2, 1997, Pages 143-154

  Proctor, Tony ^a  

^a KEELE UNIVERSITY   (United Kingdom)

Author keywords

Corporate planning; Marketing; Strategy

Indexed keywords

EID: 84986133119     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251749710160304     Document Type: Review

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