Venturing overseas: Strategic approaches adopted by foreign food companies in Malaysia

British Food Journal

Volumn 101, Issue 2, 1999, Pages 108-131

  Muthaly, Siva ^a   Ratnatunga, Janek ^b   Schroder, William ^b  

^a UNIVERSITY OF NEWCASTLE   (Australia)

^b MONASH UNIVERSITY   (Australia)

Author keywords

Food industry; Foreign direct investment; Malaysia; Travel

Indexed keywords

EID: 84986132928     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070709910261918     Document Type: Article

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