Exploring the relevance of strategic promotion management approach among small independent retailers

International Journal of Retail & Distribution Management

Volumn 26, Issue 9, 1998, Pages 354-361

  Shyan Fam, Kim ^a   Merrilees, Bill ^b  

^a UNIVERSITY OF OTAGO   (New Zealand)

^b UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986132059     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590559810237890     Document Type: Article

References (27)

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