Are consultants blowing smoke? An empirical test of the impact of menu layout on item sales

International Journal of Contemporary Hospitality Management

Volumn 15, Issue 4, 2003, Pages 226-231

  Kincaid, Clark S ^a   Corsun, David L ^a  

^a UNIVERSITY OF NEVADA   (United States)

Author keywords

Consumer behaviour; Restaurants; Sales methods; Selection

Indexed keywords

EID: 84986132053     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596110310475685     Document Type: Review

References (18)

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