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Volumn 14, Issue 1, 2002, Pages 20-30

A firm's driving force to implement and incorporate a business philosophy into its current business activities: The case of ECR

Author keywords

Business policy; Consumer marketing; Corporate culture; Retailing

Indexed keywords


EID: 84986131412     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555340210414214     Document Type: Article
Times cited : (8)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.