Pricing in separable channels: The case of parallel imports

Journal of Product & Brand Management

Volumn 7, Issue 5, 1998, Pages 433-440

  Rachel Yang, B ^a   Ahmadi, Reza H ^b   Monroe, Kent B ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Distribution channels; Imports; International marketing; International operations; Pricing strategy; Product management

Indexed keywords

EID: 84986131265     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429810237763     Document Type: Article

References (6)

1. Ahmadi, R.H. and Yang, B.R. (1997), “Challenge from unauthorized distribution channels”, working paper, Department of Business Administration, University of Illinois at Urbana-Champaign, IL.
2. Assmus, G. and Wiese, C. (1995), “How to address the gray market threat using pricing coordination”, Sloan Management Review, Spring, pp. 31-41.
3. Business Week, (1998), “The earth is shifting under heavy equipment”, April 6, p. 44.
4. Duhan, D.F. and Sheffet, M.J. (1988), “Gray markets and the legal status of parallel importation”, Journal of Marketing, Vol. 52, July, pp. 75-83.
5. New York Times, (1986), “Gray market grew with rise of dollar”, December 9, D-4.
6. Simon, H. and Kucher, E. (1992 “The European pricing time bomb - and how to cope with it”, European Management Journal, Vol. 10, June, pp. 136-44.