A model for assessing ideas for new venture products

Business Process Management Journal

Volumn 9, Issue 1, 2003, Pages 60-68

  San, Samuel H t ^a   Chung, Walter W c ^b  

^a The Hong Kong Polytechnic University ^*  (Australia)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Internet; Marketing research; Modelling; Product development; Small to medium sized enterprises

Indexed keywords

EID: 84986129942     PISSN: 14637154     EISSN: None     Source Type: Journal    
DOI: 10.1108/14637150310461404     Document Type: Article

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