Marketing the public library service to the full-time employed: future directions?

Library Management

Volumn 18, Issue 5, 1997, Pages 253-263

  Wadley, Andrea L ^a   Broady, Judith E ^b   Hayward, Tim E ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b ABERYSTWYTH UNIVERSITY   (United Kingdom)

Author keywords

Distribution systems; Employees; Information services; Public libraries; Working hours

Indexed keywords

EID: 84986129412     PISSN: 01435124     EISSN: None     Source Type: Journal    
DOI: 10.1108/01435129710176760     Document Type: Article

References (34)

1. Wadley, A., Broady, J. and Hayward, T., “ An evaluation of current public library service to the full-time employed”.
2. ASLIB, Review of the Public Library Service in England and Wales for the Department of National Heritage: Final Report, ASLIB, 1995, London, pp. 135-6.
3. Moyes, J., “Libraries to boost trade with Sunday opening”, The Independent, 15 July 1996, p. 6.
4. Kisbye, M., “Sunday opening in Danish public libraries”, Scandinavian Public Library Quarterly, Vol. 25 No. 4, 1992, p. 25.
5. Weingand, D.E., Marketing/Planning Library and Information Services, Libraries Unlimited, Littleton, CO, 1987, p. 99.
6. General Consumer Council for Northern Ireland, Turning Over a New Leaf: the Public Library Service, 2 vols., Vol. 1, Belfast, 1995, p. 5.
7. Rohlf, R.H. and Smith, D.R., “Public library site selection”, Public Libraries, Vol. 24 No. 2, Summer 1985, p. 47.
8. Palmer, E.S., “The effect of distance on public library use: a literature survey”, Library Research, Vol. 3 No. 4, Winter 1981, p. 347.
9. Philip, J., “How far does outreach reach?”, Rural Libraries, Vol. 14 No. 1, 1994, p. 54.
10. Boyce, J.I. and Boyce, B.R., “Library outreach programs in rural areas”, Library Trends, Vol. 44 No. 1, Summer 1995, p. 119.
11. Modigh, B., “Library activities at the workplace”, IFLA Journal, Vol. 16 No. 4, 1990, pp. 444-5.
12. Fletcher, G.R. and Jenkins, F., “Books at work in Cleveland”, Assistant Librarian, Vol. 70 No. 11, December 1977.
13. Hemphill, F., “Minilibraries: when bigger isn't better”, Library Journal, Vol. 104 No. 21, 1 December 1979, pp. 2517-18.
14. Lavigne, 1983, reported by Craghill, D., ublic Library User Studies: What Have We Learned and Where Do We Go from Here?, Consultancy and Research Unit, Department of Information Studies, University of Sheffield, Sheffield, 1988, p. 50.
15. Veash, N. and Arthur, C., “24-hour video library finds a niche”, The Independent, 22 June 1996, p. 7.
16. Pestell, R., Mobile Library Guidelines, IFLA, The Hague, 1991, p. 1.
17. Elliott de Saez, E., Marketing Concepts for Libraries and Information Services, Library Association, London, 1993, pp. 45-6.
18. Andros, P.J., “Bullish on the bookmobile: the story of public library service to Dow Jones and Company, Inc.”, Wilson Library Bulletin, Vol. 67 No. 9, May 1993, p. 50.
19. Johnson, P.F., The Development of Urban Mobile Library Services in Staffordshire 1983-1988, Staffordshire County Council Libraries, Arts and Archives, Appendix 1, 1989.
20. Alsbjer, P., “Swedish visions”, Service Point, Vol. 61, September/October 1994, pp. 4-9.
21. Schillinger, J., “Books by mail survey”, Rural Libraries, Vol. 13 No. 1, 1993, p. 5.
22. Lawson, L. and Kielbowicz, R.B., “Library materials in the mail: a policy history”, Library Quarterly, Vol. 58 No. 1, January 1988, p. 30.
23. Boyd, A. and Benson, J., “By mail or mobile unit? Developing programmes for extending library services”, Public Libraries, Vol. 20 No. 3, Fall 1981, p. 67.
24. Weingand, D.E., “Preparing for the new millennium: the case for using marketing strategies”, Library Trends, Vol. 43 No. 3, Winter 1995, p. 313.
25. PICA can be found at http://www.pica.nl/
26. Weingand, D.E., “Distribution of the library's product: the need for innovation”, Journal of Library Administration, Vol. 4 No. 4, Winter 1983, p. 56.
27. Carter, M., “Cable television: tune in or drop out?”, The Independent, media section, 26 March 1996, p. 22.
28. North, A., “The world on your desktop”, Independent, network section, 29 January 1996, p. 7.
29. Ormes, S. and Dempsey, L., Library and Information Commission Public Library Internet Survey: Summary of Results, Version 1.0, Online, Internet. Available at http://ukoln.bath.ac.uk/publib/licsum, 20 December 1995.
30. Earl Web is at http://www.earl.org.uk/earl/earlweb/
31. Kinnell, M. and MacDougall, J., Meeting the Marketing Challenge: Strategies for Public Libraries and Leisure Services, Taylor Graham, London, 1994, p. 139.
32. Brown, S., “Franchising public library services”, C & L Applications, Vol. 7 No. 7, February 1994, p. 9.
33. Lancaster, G. and Massingham, L., Marketing Management, McGraw-Hill, London, 1993, p. 325.
34. Walters, R.L., “The library building tomorrow”, Library Trends, Vol. 36, Fall 1987, p. 467.