The value of customer and prospect databases as a corporate asset

International Journal of Retail & Distribution Management

Volumn 31, Issue 12, 2003, Pages 638-643

  Wood, Andy ^a  

^a TOTAL   (France)

Author keywords

Customer information; Customer profiling; Databases; Retailers; Surveys

Indexed keywords

EID: 84986127811     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550310507768     Document Type: Article

References (2)

1. Gartner Report (2001), CRM Solutions Outlook, November, available at: www4.gartner.com
2. MORI (2002), Are Loyalty Card Schemes Missing A Trick?, 4 February, available at: www.mori.com/polls/