Marketing cues and perceptions of service quality in the selection of accounting firms

Journal of Customer Service in Marketing and Management

Volumn 2, Issue 2, 1996, Pages 37-59

  Armstrong, Robert ^a   Smith, Malcolm ^a  

^a MURDOCH UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986124664     PISSN: 10692533     EISSN: None     Source Type: Journal    
DOI: 10.1300/J127v02n02_04     Document Type: Article

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